I crafted the Vital Wise branding guide, strategically incorporating elements that psychologically symbolize health, cleanliness, and easy digestibility. By leveraging design elements such as crisp, vibrant colors, minimalist imagery, and intuitive typography, the guide conveys a sense of freshness, purity, and clarity. These elements were thoughtfully chosen to evoke feelings of trust, well-being, and approachability, ensuring that the Vital Wise brand resonates deeply with its audience and communicates the essence of health, cleanliness, and easy digestibility.