I collaborated closely with the owners of Vital Wise to design their website, aligning every element with their vision for a straightforward, user-friendly experience. Keeping in mind their intention for simplicity, I crafted the website to be intuitive and direct, ensuring a seamless user journey. The choice of light colors and easily digestible fonts was deliberate, aiming to enhance readability and create a calming visual atmosphere, perfectly mirroring the brand's essence of health and simplicity. The result is a website that not only fulfills the owners' goals but also resonates with visitors through its approachable and easily understandable design.